Jordan White

Jordan Shoes, Clothing, and Accessories

Michael Jordan exuded class, style, and grace, both on and off the court, from the moment he took the NBA by storm in 1984. His jaw-dropping basketball prowess combined with his dynamic personality made him an instant icon, both on the court and in Nike’s enduring commercials featuring Spike Lee as Mars Blackmon and his catchphrase – “It’s gotta be the shoes.”



Those commercials helped elevate MJ’s image and his connection to Nike, which in turn helped launch the Jordan Brand. Today, Jordan Brand offers a full line of street-inspired sneakers, apparel, accessories, and Jordan shoes for kids.

Timeless Styles and Modern Designs of Air Jordan Shoes

From the iconic Air Jordan 1 to the legendary Air Jordan 4 and the patent-leather luxury of the next-level Air Jordan 11, there is no doubt you’ll find a style and design of Jordan sneakers you love. Or choose from new designs for current NBA superstars like Luka Doncic and Jayson Tatum.



No longer bound by traditional colorways, today’s Js come in a wide range of color combinations so you can pair them up with your favorite pair of jeans and a graphic tee or hoodie.

Frequently Asked Questions:

Why are Air Jordan Shoes So Expensive?

Since their beginnings, Jordan shoes have been considered a premium sneaker by Nike, and with that comes a steeper price tag. The brand is not only renowned for its iconic sneakers, but also for the quality of the shoes thanks to premium materials and construction techniques. And due to their immense popularity, Jordan shoes are always in high demand, especially with new releases. Greater demand = higher price.

Is the Jordan Brand Still Owned by Nike?

Yes, Nike still owns the Jordan Brand. In fact, you can see it throughout the college football and basketball worlds worn by iconic college programs like the University of Michigan, the University of North Carolina, and UCLA.